Skills Development In Sports Management And The Potential For Using Artificial Intelligence

Abstract

This qualitative review explores skills development in sports management and hotel management, emphasising the potential role of Artificial Intelligence (AI) in enhancing professional competencies. The study highlights both industries' significant contributions to the global economy and society, underlining the diverse skills required for effective management. Sports management benefits from AI-driven performance analytics, injury risk predictions, and virtual reality (VR) simulations that improve player performance and strategic decision-making. In hotel management, AI aids in optimising operations and personalising guest experiences through advanced data analysis, demand forecasting, and the implementation of AI-driven chatbots for routine inquiries. Core skills such as leadership, communication, and adaptability are crucial across both sectors, yet sports management also demands expertise in event planning, marketing, and talent management. Conversely, hotel management necessitates strong customer service, problem-solving abilities, and attention to detail. Experiential learning, practical training, mentorship, and coaching emerge as vital methods for skills acquisition and enhancement. Challenges include adapting to technological advancements and maintaining consistent service quality in hospitality, while sports management grapples with high turnover rates and intense competition. Future research should focus on longitudinal studies to track skills development over time, considering the impacts of technology, globalisation, and emerging trends. AI's role in education and training offers promising avenues for continuous improvement and competitiveness in these dynamic industries, fostering more informed and strategic decision-making processes.