Role Of Sustainable Marketing In Brand Development And Customer Satisfaction

Abstract

This study explores the area of sustainable marketing activities and their influence on brand development and customer contentment. This research aims to examine the relationship between sustainable marketing practices and their impact on brand perception and customer satisfaction in the Bangalore region in service sector. As sustainability becomes more important in company strategy, this study will assess how sustainable marketing practices affect how customers perceive a brand and how satisfied they are with their experience. The study seeks to analyse several sustainable marketing strategies in different industries in order to uncover recurring patterns and trends that enhance brand image and increase consumer satisfaction. The study utilises a quantitative methodology, integrating marketing indicators with customer feedback insights. This study aims to provide important information for organisations seeking to incorporate sustainability by examining how sustainable marketing activities resonate with customers and contribute to brand equity.