The Reality Of Digital Marketing In The Hotel Sector, New Day Hotel Case Study In Algeria

Abstract

As the original field of information technology has developed, it has transformed a mere information exchange environment into one of the pillars in the field of digital marketing, opening new industry horizons for tourism and hotels. Digital marketing for tourism is the effective and constructive tool in drawing a good tourism image by displaying the most important tourism and hotel services based on information and communication technology. The success of tourism institutions depends on providing the necessary and attractive information capable of attracting the largest possible number of tourists by meeting their needs and desires. This is done through digital means that helped to identify and interact greatly between them, and to learn about the reality of digital marketing in the tourism and hotel sectors. This paper was presented to study the growth of a model of hotels in Algeria that apply digital marketing. I conclude that digital marketing is a new concept in Algeria that has developed in the past years and has become a necessary matter in all tourism and hotel institutions active in the markets due to the intensity of competition. It is considered , the correct understanding of digital marketing gives hotels a competitive advantage through which they penetrate the markets through direct interaction between the consumer to learn about his needs and desires, as it is the focus and primary goal of marketing, as the Corona pandemic led to an impact on consumer thought through the trend towards digitalization, which was helping in Electronic reservation and payment..... when purchasing services from the hotel, considering that New Day Hotel is one of the most important classified hotels in Algeria, considering that it uses digital marketing techniques in all its dealings (viewing services, prices, location, reservation, payment....