Aunderstanding Customer Perceptions In Digital Banking: A Comprehensive Review

Abstract

This abstract delves into the landscape of digital banking acceptance within the Indian context, offering insights into both consumer opinions and the industry's current status. Through a comprehensive analysis, this paper explores how consumers perceive and respond to the revolutionary changes in banking brought about by digitalization. Emphasizing an understanding of consumer motivations and perceptions towards online banking, the research investigates user adoption rates and strategies to enhance usage. Key objectives include assessing the necessity of online banking, understanding consumer preferences, identifying leading online banking platforms, and proposing recommendations for user-friendly interfaces. Employing a systematic literature review methodology, this study synthesizes existing academic literature on digital banking in India from databases such as PubMed, Google Scholar, Science Direct, and Pro Quest, providing a comprehensive overview of the subject matter.