Performance Assessment: Exploring The Impact Of Organizational Citizenship Behavior And Culture In The Power Sector Of India

Abstract

This study investigates the influences of Organizational Citizenship Behavior (OCB) and Organizational Culture on employee performance in power sector companies in India. The objective was to assess the extent and significance of these influences, focusing on middle-level managers at NTPC and JITPL. Data was collected from 400 employees using structured questionnaires designed to measure OCB, Organizational Culture, and Performance. Statistical analysis included regression models to determine the relationships between OCB, Organizational Culture, and employee performance metrics. The study found significant positive relationships between Organizational Citizenship Behavior and Organizational Culture with employee performance. These results indicate that both factors contribute significantly to enhanced organizational effectiveness in the Indian power sector. The study suggests that promoting OCB and nurturing a strong organizational culture can lead to sustained competitive advantage, improved customer satisfaction, and better adaptation to industry challenges in the evolving energy landscape of India's power sector.