Artificial Intelligence & Machine Learning Architecture Of Demand Generation

Abstract

Artificial Intelligence is the most sought-after technology in today’s era, there are many domains where Artificial intelligence has started impacting, and one of the domains which I bring here is Digital marketing, which I specifically discussed in the field of Demand Generation.

Demand generation is a marketing approach that considers the consumer's needs, the product you are offering, and how best to raise awareness of the product in a way that will ideally result  in  qualified leads down the road.

There are various other stages in the process of Demand generation where we can apply Artificial Intelligence and machine learning approaches; however, it’s very crucial to analyze which machine learning model we need to use and, more importantly, how we can train the data.

The process of training the machine learning model is essential to achieving process accuracy; therefore, it needs the right infrastructure to stream the large amounts of data needed and a computing engine to analyze and filter the data according to the model's training requirements.

Artificial Intelligence can be attained by machine learning, which combines a variety of methods. Depending on the situation, we can use the appropriate technique and data set, which is essential to the model being trained.