Do The Role of Accommodation Management Women in The Digital Era as Key Factor in Women’s Competency Development?

Abstract

The research discusses the pivotal role of women in accommodation management within the context of the digital era, focusing on their contributions to business efficiency, cultural preservation, and community welfare in tourism villages, specifically in Karangasem, Bali. Women play a significant role in adapting to environmental changes and visitor needs through creative economic activities like handicrafts and culinary arts. The research employs a mixed quantitative and qualitative approach, drawing insights from interviews and surveys conducted with women managing accommodations in Karangasem. Talcott Parsons' AGIL concept and Moser's gender analysis framework are utilized to analyze women's roles, challenges, and strategic requirements in accommodation management. They contribute to increasing village income, creating jobs, and enhancing community welfare through tourism business management. Additionally, women maintain social cohesion, resolve conflicts, and strengthen social relationships in tourism villages, showcasing their integration capabilities. Furthermore, they preserve traditions, transmit cultural knowledge, and ensure that tourism aligns with local values, emphasizing the importance of latency or pattern maintenance. By recognizing and supporting women in their efforts to uphold cultural heritage, promote teamwork, and maintain high work standards, organizations can foster a sense of pride and belonging among employees and guests. This study highlights the essential role of women in the accommodation sector for economic, social, and cultural development, as well as for advancing gender equality in the digital era.