Exploring Key Factors In Understanding Graduate Turnover Through Herzberg's Two-Factor Theory: A Literature Review

Abstract

In recent years, the high turnover rate of college graduates has attracted extensive attention from academia and industry. This paper aims to make reference to Herzberg's two-factor theory and related research literature, and comprehensively discuss and analyze the key factors affecting the turnover of graduates. Herzberg's theory provides a valuable framework for understanding the motivators and hygiene factors that influence graduate turnover. It is found that the retention strategy based on Herzberg's theory is particularly important to solve the retention challenge of graduates. By exploring the impact of motivators and hygiene factors on graduates' turnover intention, and how organizational policies and practices affect these factors, we find that effective integration of organizational policies and practices to meet employees' incentive needs and improve job satisfaction is the key to reducing the turnover rate of graduates. The research results provide practical guidance and theoretical support for solving the problem of graduate employee turnover. Through the in-depth study of these factors, we can better understand the reasons why graduates choose to leave and provide references for organizations to formulate effective retention strategies. This study is of great significance for promoting the career development of college graduates and talent management within organizations.