The Impact of Culture on Women Entrepreneurship in Manipur

Abstract

In today's rapidly evolving business environment, enterprises must adapt to technological advancements and societal changes. This study explores how technology intersects with local cultures, specifically focusing on women entrepreneurs in Manipur, India. Traditionally, cultural norms have restricted women's economic participation, but these barriers are now being challenged as more women pursue entrepreneurial ventures. The research examines the socio-cultural dynamics influencing these activities, identifying both obstacles and opportunities that arise from the blend of heritage and innovation. Using a mixed-method approach, including qualitative interviews and quantitative surveys, the study analyses the socio-economic conditions and cultural impacts on women entrepreneurs in Manipur. Findings indicate that while traditional norms present significant barriers, greater access to education and resources enables women to overcome these challenges. The study highlights the need for tailored support policies, ongoing research, and collaborative platforms to create a supportive entrepreneurial ecosystem. Understanding and leveraging the balance between tradition and modernity can enhance the success of women entrepreneurs, driving regional economic development and cultural sustainability.