Consumer Behaviour In The 21st Century: The Effect Of Technological Advancements

Abstract

This research paper investigates the intricate interplay between consumer behaviour and technological advancements in the 21st century. Through a comprehensive analysis of age, gender, and urbanization factors, we unveil nuanced patterns that shape consumer preferences and decision-making processes. Younger consumers emerge as frontrunners in digitalization, embracing e-commerce, social media, and mobile technologies. In contrast, older consumers exhibit a steadfast loyalty to brick-and-mortar stores and harbour concerns about data privacy. Gender disparities reveal distinct inclinations, with women leaning toward social commerce and men favouring mobile app-based shopping. Urbanization proves a pivotal determinant, driving digital adoption and intensifying the influence of social media in larger cities while underscoring the resilience of physical retail in smaller locales. Our research illuminates these dynamics, providing actionable insights for businesses and policymakers seeking to navigate the ever-evolving landscape of consumer behaviour.