Swot Analysis Among Young Working Women

Abstract

SWOT analysis is a framework for identifying and analysing an organization/ Individual’s Strengths, Weaknesses, Opportunities and Threats. The SWOT framework is credited to Albert Humphrey, who tested the approach in the 1960s and 1970s at the Stanford Research Institute. A SWOT matrix is often used to organize the items identified under each of these four elements. The matrix is usually a square divided into four quadrants, with each quadrants representing one of the specific elements. Decision makers identify the list specific Strengths in the first quadrant, Weaknesses in the next, then opportunities and lastly threats. The study aims to analyse Strengths, Weaknesses, Opportunities and Threats among young working women and also offers better suggestions. The researcher collected the data from 232 samples by applying lottery method. The Statistical tools such as  one way ANOVA and Friedman Ranking for the final interpretation of data. This study found that the majority of the young working women have the Strengths in Creativity, Global awareness and diverse perspectives and the Weaknesses of the majority respondents are identified in Lack of experience and over confidence. Education and skill development are the foremost opportunities which playing a crucial role among the young working women. The Economic instability highly impacts the threats of the young working women. SWOT analysis can be conducted for organisation or individual development for better decision making process.