Strategic Culture Approach To University Social Responsibility In The Context Of Phenomenology

Abstract

Strategic culture is a topic that has been little explored in university organizations in the Latin American context and scarcely linked to University Social Responsibility (USR). These two terms present a disruption, since the first one projects the planned and the doing, which in the second one has had a series of insufficient, distorted and unfocused perceptions related to the approach to the phenomenon of study. Therefore, the purpose of the work focused on understanding the strategic culture as a binding factor of university social responsibility at the University of Pamplona. The study was located in the post-positivist paradigm from a qualitative approach, supported by in-depth interviews, and whose design included the epistemological orientation and theoretical approach of the two notions, as well as the unveiling of their articulating meanings. The theoretical perspective made it possible to identify core categories and generate meanings that allowed interpreting the information, contrasting reality with the referential theory and generating substantive contributions. From the practical point of view, it allowed presenting valid solutions from the collection of impressions of the phenomenon, generating conclusions based on a strategic diagnosis, formulating guidelines and actions oriented to the optimization of the processes of the institutional corporate culture.