What Will Happen In The Future Of Sustainable Banking? A Link Prediction Bibliometric Analysis Approach

Abstract

The transition from traditional banking to sustainable banking is a hot topic in banking industries that, besides the financial aspect, concentrates on three other aspects: ethical, environmental, and social banking. However, there has yet to be a study to predict the future of this field. This paper is one of the first studies utilizing link prediction for bibliometric analysis and is the first study focused on predicting the future of sustainable banking. We analyze the future of stainable banking by introducing and implementing the new concepts of future co-word analysis and future strategic diagrams. We found that the concentration on social and financial aspects will decrease, while the concentration on ethical and environmental aspects alongside the customer analysis approaches will increase. Indeed, ethical and environmental considerations and customer analysis will be changed into the motor themes of sustainable banking.