Impact Of Social Media Marketing On The Expansion Of The Food Industry: An Analysis In Key Cities Of Chhattisgarh, India

Abstract

This comprehensive study aims to elucidate the intricate dynamics between social media marketing strategies and the growth trajectory of the food industry in Chhattisgarh, India. Through an interdisciplinary approach merging qualitative and quantitative methodologies, the research endeavors to investigate how various social media tactics shape the landscape of the food industry in select urban centers. By conducting surveys among consumers and businesses, analyzing digital metrics, and engaging in in-depth interviews with industry experts, this study seeks to unravel the nuanced mechanisms underlying consumer engagement, brand visibility, and market expansion facilitated by social media platforms. Moreover, the research will delve into the role of emerging trends such as influencer marketing and user-generated content in reshaping marketing paradigms within the food industry context. The findings of this study hold significant implications for marketers, policymakers, and industry stakeholders, providing actionable insights to optimize social media strategies and foster sustainable growth within the Chhattisgarh food industry.