Analyzing the Influence of Social Networking Sites in Shaping Career Aspirations among Youth in Chennai

Abstract

Social networking sites (SNS) have transformed the landscape of communication, interaction,  and  information  dissemination.  This  transformation  is  particularly  pronounced among youth, who are increasingly using these platforms for social engagement, career exploration, and aspiration formation. This study aims to analyze SNS's influence on shaping young individuals' career aspirations. This study investigates the impact of social networking sites (SNS) on the career aspirations of youth. A systematic random sampling technique was employed to select 550 participants from Chennai, India. A descriptive research design was adopted, and data were analyzed using descriptive statistics, correlations, and regressions. Findings reveal that SNS significantly influences career aspirations among youth. Platforms like Instagram, LinkedIn, and Facebook provide exposure to diverse career paths, foster connections with professionals, and offer opportunities for self-promotion. However, excessive use of SNS can also lead to unrealistic expectations, comparison, and a lack of focus on developing essential skills. The study highlights the need for responsible social media usage among youth. It emphasizes the importance of  critical thinking, digital literacy, and  seeking guidance from mentors to navigate the complexities of online platforms and make informed career decisions.