HRM Challenges In Tourism Industry- Then, Now And Future – A Qualitative Approach

Abstract

Purpose- The purpose of this study is to understand the current status of Tourism sector employees, identify the importance of employee mental health in Tourism organizations and to comprehend the future readiness of tourism industry against uncertainties.

Research methods - The current research is a qualitative research approach , which collects data through interview method. The Research Participants are HR Managers of Airlines, Hotel And Travel Agencies. 3 from each sector were chosen and the analysis is based on interviews of 9 Participants. The participants of the study were interviewed on basis of 4 important questions. The data obtained was transcribed and analysed using the Nvivo 14 software.

Findings – The findings of the study identified 4 themes.  Theme 1 -Faith of employees in normalcy stage of tourism industry after pandemic was identifies in 9 files with 82 reference out of which sub node ‘transition’ - Employees are slowing moving towards accepting the tourism industry as it was before pandemic had the highest reference of 32. Considering mental health important part of the HR practices was the second theme identified and was found in 9 files with 101 reference indicting highest discussion on this topic. Sub node ‘Other activities which lead to mental health’ had the highest references of 37 and viewed in 9 files. Theme 3 - Readiness of the tourism industry and its employees to face the future had only 50 references from 9 files. Theme 4 - New strategies used by tourism industry post pandemic had 93 reference and three sub nodes, which included Upskilling and reskilling employees, Training programs and Employee well-being.

Originality - The study aims to provide a comprehensive analysis of the challenges faced by HRM in the tourism industry before, during, and after the pandemic. By adopting a qualitative approach, the researchers are able to gather in-depth insights and perspectives from industry professionals and employees, allowing for a more holistic understanding of the issues at hand.

Implications- This research will contribute to the existing body of knowledge in HRM by providing practical recommendations for HR managers to effectively navigate the evolving landscape of the tourism industry.