Impact Of Healthcare Consumer Education On Marketing Strategies Of Dental Clinics: A Quantitative Study In India

Abstract

This paper investigates the impact of healthcare consumer education on the marketing strategies of dental clinics in India. The rapid growth of the Indian healthcare market and the varying levels of health literacy present unique challenges and opportunities for dental clinics. This study employs a quantitative research design, collecting data from 600 respondents across urban and rural regions of India to assess how consumer knowledge affects patient engagement and marketing strategy effectiveness. Through advanced statistical techniques such as regression analysis, factor analysis, and cluster analysis, the study reveals a significant correlation between healthcare education and marketing outcomes. The results underscore the necessity for dental clinics to tailor marketing efforts based on the education levels of their patients. The research includes practical recommendations and insights for optimising marketing strategies that focus on consumer education.