Demographic Factor And Their Impact On Consumer Attitude Towards Green Durable Products In Delhi/Ncr

Abstract

Demographics are the most fundamental components in any research study and help to establish the foundation for crucial aspects. It is apparent that these elements have a significant role to play in shaping the behavior of consumers. While they are acknowledged as important but the significance of demographics in research has been criticized. Through an investigation into the influence of demographic factors on the establishment of consumer attitudes toward environmentally friendly durable products, the purpose of this study is to respond to the criticism that has been made.

The focus of the investigation is on sustainable durable products made of green due to India's status as the world's largest consumer durable products market in the world. Due to the increasing environmental issues, companies are increasingly embracing the environment and are adopting sustainable marketing practices. In the end, products that are green are gaining popularity as consumers are aware of their potential as solutions to environmental issues.

Understanding how consumers view green products is vital in highlighting the importance of the demographics. To meet the objectives of the study the firstly, data will be collected from 252 people by using a precisely created Likert-scaled survey. The sampling method is the simple random sampling technique. Both inferential and descriptive statistics, which are backed by SPSS software are used to test the hypotheses of the study. The research is designed to provide useful insights into the interaction of demographics and consumer behavior within the context of environmentally friendly durable products.