Big Data-Driven Actions And Team Skill Sets: A Framework For Sustainable Business Development
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Abstract
In the modern context of the active growth of digitalization, the use of big data in the framework of business development has become the key to success. This paper provides a systematic representation of how big data actions correspond to the core competencies that teams need to enjoy sustained business advancement. It also highlight the importance of data analytics, machine learning and predictive modelling in developing and implementing strategies that are in concordance with sustainable development goals. It also underlines a need of encouraging a data culture within the organizations that implies development of the staff’s necessary competencies that would allow to analyze intricate data and extract valuable information. This way, one is able to relate the technical know-how to the strategic use by enhancing business competitiveness and in the process, promoting ecological and social sustainability. This paper also effectively highlights the problems of collecting and analysing big data; the issue of anonymizing data; and the question of ethical use of big data information. In this paper the author provide a real life examples and cases of how companies from different sectors can harness big data to deliver sustainable results. Finally, the framework provides a roadmap for organisations who want to leverage big data in the quest for innovation, the enhancement of business processes, and sustainable performance in a new economy characterised by the proliferation of data.