Jordanian Media and its impact on political diversity in Jordanian society A field study
Main Article Content
Abstract
The study aimed to know the impact of Jordanian media on political diversity in Jordanian society. The study also sought to know the degree to which members of the research sample follow Jordanian media and the degree of their impact on political diversity, to achieve the objectives of the study, the researcher resorted to descriptive studies, where the survey method was used, applying the public sample survey method, and the questionnaire was distributed to a sample of (166) individual public opinion leaders according to the intentional and accessible sampling method, and this study reached several results, the most important of which are:
- The results showed that (%84.4) of the respondents follow digital media and social networks to a greater extent than traditional media, with the exception of television,
- The results confirmed that the community's follow-up to what the media publishes about political diversity was to a great degree (%73.2).
3-. The results showed that the impact of the Jordanian media on Jordanian society is greater than the impact of parties (%90.8), as the impact of political awareness that individuals are exposed to from the media is reflected in Jordanian society,
- The results of the study showed that the impact of the Jordanian media on Jordanian society is significantly positive (%73.4), and the electronic (digital) media is again the most widespread and easiest tool for presenting political diversity,
- The results of the study concluded that political diversity reflects on society, enriches it, leads to a political upbringing, and creates politically conscious individuals who are aware of their political rights and duties, and are aware of their political rights and duties.This study came to establish a reference for this type of research on political diversity in Jordan and the importance of Jordanian media in the correct political upbringing.