A Study On Awareness And Its Relationship With Demographic And Economic Variables Of Working Professionals In Malabar Region Of The State Of Kerala

Abstract

The research paper has been carried out to study the level of awareness of the working professionals in Malabar region of Kerela state about various aspects of equity investments.  For this purpose, the researcher selected a total of 810 working professionals and primary data were gathered from the respondents through a well-structured questionnaire. The researcher applied Factor analysis, weighted average, standard deviation, coefficient of variation and Correlation analysis as statistical tools. The study found that there was high level of awareness by the respondentshigh level of awareness in the aspect of “Demate account and Fund Operations” and low level of awareness was found in the aspect of “Securities and Exchange Board of India (SEBI)”. The study also evidenced that awareness level on “Demate a/c & Fund Operation” had significant relationship with gender, age, residential place, annual savings and experience of the respondents in equity investments. Awareness level on “Fundamental Analysis” had significant relationship with gender, age, share in equity investments and experience of the respondents. Awareness level on “Technical Analysis” had significant relationship with annual savings, share in equity investments and experience of the respondents. Awareness level on “Trading in Stock Market” had significant relationship with gender, age, education, residential place, income, annual savings, share in equity investments, experience of the respondents and source of fund for equity investments. Awareness level on SEBI had significant relationship with education, share in equity investments and experience of the respondents.