A Study Of The Impact Of Goods Return Policies On Online Product Purchasing Behaviour.

Abstract

The growing number of internet customers poses a threat to traditional marketing tactics. To take advantage of the internet, businesses need to modify their marketing plans. Salespeople no longer need to deliver information because buyers can now obtain a wealth of information online. Because of its convenience and wide reach, online shopping, a subset of e-commerce, is preferred by both consumers and companies. Professionals and academics were more interested in the Internet as its popularity grew. Customers place a high value on product variety, pricing, discounts, and ease of purchasing. The internet has made shopping more convenient. To save time and money, choose online shopping. Online shopping is convenient since it offers free shipping, discounts, easy navigation, and customer reviews. In online transactions, behavior is very important. The benefits of purchasing in-store, online, through a catalog, or by mail order are the main factors that influence customers' choice of retail channel. Because of their increased expertise and lower operating costs, several online retailers have lowered their prices or improved their products. Internet-savvy consumers do better online.