Efficacy Of Online Advertisement With Consumer Perception As A Mediating Role On Internet Marketing

Abstract

The purpose of this study is to find out how people view your brand, including their opinions, feelings, and convictions about it. It is essential for boosting consumer loyalty and retention as well as brand exposure and recognition. The word consumer perception refers to how individuals view and comprehend a brand or product as a result of their interactions, experiences, and information received. It has a significant impact on their brand loyalty and purchase decisions. Perception in the context of consumer behavior relates to how consumers comprehend and interpret information about products and services, developing preferences, opinions, and purchasing decisions based on sensory information and previous experiences.