A Consumer Preferences and Influencing Factors In Car Ownership: An Analysis Of Brand And Model Choices Among Car Owners

Abstract

This study explores car ownership trends and factors influencing car-buying decisions among 225 respondents, focusing on brand and model preferences. The data reveal a strong consumer preference for Maruti Suzuki and Hyundai models, particularly those offering affordability, reliability, and practicality. The Maruti Suzuki 800, Breeza, and Hyundai Creta emerged as the most commonly owned previous models. Key influencing factors in car-buying decisions include service station availability, affordable pricing, and brand reputation, with safety and technology features also ranking highly. A significant proportion of respondents (40.45%) opted not to disclose previous car details, indicating potential variability in ownership histories. The findings underscore the importance of value, accessibility, and brand trustworthiness in consumer choices, highlighting a trend toward compact and efficient models that cater to everyday needs. These insights provide an understanding of current consumer preferences and the attributes that shape purchasing behavior in the automotive market.