Analysing The Perception Of Domestic Tourists Towards Yoga Tourism In Rishikesh – India

Abstract

This research explores the perceptions of domestic tourists about yoga tourism in rishikesh a globally recognized hub for yoga and spiritual wellness in India through a structured questionnaire distributed to 385 domestic tourists, the study examines their motivations for visiting rishikesh, their experiences with yoga practices, and their satisfaction levels. findings reveal that tourists are primarily motivated by the desire for physical wellness, spiritual growth, and stress relief. the study also highlights the overall satisfaction with the quality of yoga offerings and the serene environment of the city. however, it identifies areas for improvement, including better infrastructure and more diverse yoga programs. this research provides valuable insights for stakeholders in the tourism sector to enhance the yoga tourism experience and cater more effectively to the needs of domestic tourists.