Social Media as A Tool for Youth Electoral Participation in Manipur

Abstract

The rapid proliferation of social media platforms has significantly reshaped the landscape of political engagement, especially among the youth. In Manipur, a region characterized by diverse ethnic communities and unique political dynamics, social media has emerged as a vital tool for youth electoral participation. This paper examines the role of social media in enhancing the political participation of the youth in Manipur’s electoral process. By analyzing online campaigns, political discussions, and digital mobilization during recent elections, the study highlights how platforms like Facebook, Twitter, and Instagram have facilitated the dissemination of political information, awareness, and debates among young voters. Furthermore, it explores the ways social media has served as a space for expressing political opinions, organizing rallies, and influencing voter behavior. The paper also discusses the challenges posed by digital divides, misinformation, and the need for digital literacy in empowering the youth to make informed electoral decisions. Through interviews and surveys with young voters and political analysts, the research sheds light on the impact of social media in bridging the gap between traditional politics and the evolving digital world. Ultimately, the study concludes that social media not only enhances youth participation in electoral politics in Manipur but also empowers them to challenge traditional political structures and engage more meaningfully in democratic processes.