The Impact of Social Networking on Consumer Purchasing Behaviour

Abstract

Similar to the worldwide trend, internet marketing in Kathmandu has also experienced a spike. It is becoming more important to understand how Instagram influences customer behaviour as more and more companies use the site as an avenue for interaction. Keeping up with worldwide trends, this study looks at how social media advertisement is changing in Kathmandu, Nepal. Understanding the impact of Facebook on consumer behaviour is vital, given that it serves as a main communication route for businesses.
The study's central question is how social media ads, and Facebook ads in especially, affect consumers' decisions to buy clothing. Formal surveys and secondary data analysis are some of the methodologies used.
The results show that Facebook tools like customised alerts and customer feedback have a big impact on people's buying decisions, therefore sophisticated marketing methods are needed. Personalised ads, graphic content, compelling narrative, and partnerships with local influencers are among of the most important tactics suggested for Kathmandu businesses. Crucial components for successful communication in Nepal's ever-changing market include mobile optimisation and localisation.
Investigating how new technology and cultural subtleties affect customer behaviour is one potential area for future study. Corporations in Kathmandu may take use of social media marketing to expand and stay competing by adjusting their strategy to new trends.