Narratives of Tradition and Modernity: Analyzing Socio-Cultural Content in the Sunday Supplements of Major Marathi Newspapers

Abstract

This study focuses on the analysis of traditional and contemporary aspects of socio-cultural notes available in the Sunday supplements of leading Marathi dailies. Analyzing the thematic patterns and the nature of the essays’ selection, the study demonstrates how these supplements actively participate in the construction of discourse. Based on the method of qualitative content analysis, the paper examines the cultural narrative representation to reveal how newspapers of the selected countries and regional newspapers mediate between tradition and trend. This work’s results reveal that media remains central to people’s cultural integrity experience, illustrating the possibilities of balancing the attachment to tradition and the adoption of novelties.