The Role of Digital Marketing Techniques in Developing Domestic Tourism

Abstract

This study aimed to identify the role of digital marketing in the development of domestic tourism and also to examine the reality of digital marketing in Algerian hotels, attempting to present some statistics about the New Day Hotel in Algiers. Additionally, the study sought to understand the concept of digital marketing, its key dimensions, and to explore the relationship between digital marketing and the development of domestic tourism, as well as the methods adopted by hotels to stimulate both current and expected domestic tourism.In order to achieve this, recent statistics were provided.

The study concluded that the level of implementation of the basic concepts of digital marketing in Algerian hotels is high and advanced compared to previous years. It experienced significant growth and development during the Covid-19 health crisis, which forced the entire world to undergo a digital transformation and make extensive use of digital tools to acquire services easily, anytime, and anywhere. However, Algerian hotels are diverse and varied in their practices. Digital marketing has helped hotels introduce and market their services, as traditional marketing has been seen as supportive of digital marketing, enabling hotels to present their services in a distinguished way.Algeria is one of the countries that faced challenges and difficulties in reaching such levels of technological advancement, particularly in the field of digital marketing, which has provided a significant boost to Algerian hotels. Digital marketing is considered a complement to traditional marketing, in addition to introducing new features, including digital tools such as the internet, which has helped present services and make them accessible at anytime and anywhere.