M-Commerce Factors Influencing Adoption: A Comparative Study Between Raipur and Durg Divisions

Abstract

With mobile commerce (m-commerce) experiencing a rapid growth, consumer behaviour is transformed, providing convenience, accessibility, personalised experience. The focus of this study is to examine and compare the factors, which will influence m-commerce adoption in the Raipur and Durg divisions of Chhattisgarh in India. The study utilises quantitative research approach; thus, structured questionnaires were used to collect data from 400 respondents (200 respondents from each of Raipur and Durg divisions). Critical factors like technological literacy, trust, ease of use, costeffective, mobile network infrastructure and socio cultural influences are studied.

Results show important differences in m-commerce adoption rates (and rates of m-shopping) across ABC regions, and the relative importance of factors that are impelling m-commerce usage. Raipur consumers are focused on newer and smoother user experiences, whereas on Durg consumers look forward to affordability and trust on the mobile payment systems. In addition, the study reveals common barriers to utilization in both divisions such as data security concerns and inconsistent internet connectivity.

In doing so, this research provides a broader understanding of the role of region in m-commerce adoption, which holds important implications for policy design, businesses, and technology vendors seeking to shape strategies that create successful user experiences and address localized challenges. The study highlights the importance of region based marketing initiatives and infrastructure development to propel increased adoption of m-commerce in different demographic groups.