Conceptual Framework for Assessing Entrepreneurial Intentions Among Generation Z

Abstract

The research presents a conceptual framework for assessing sustainability-oriented entrepreneurial intentions (SOEI) among Generation Z, focusing on the intersection of proactive personality traits (PAP) and the Entrepreneurial Event Model (EEM). The study highlights the unique characteristics of Generation Z, such as their technological sophistication and strong commitment to sustainability, which influence their entrepreneurial behaviors. The study delves into factors like perceived desirability, feasibility, and the propensity to act, which are central to the EEM model. It also examines how proactive personalities, characterized by traits such as initiative-taking and perseverance, influence entrepreneurial intentions.

The literature review discusses psychological theories like the Theory of Planned Behavior (TPB) and various factors such as self-efficacy, social capital, and sustainability orientation, which shape entrepreneurial intentions. The document emphasizes the growing significance of sustainability in entrepreneurship and how Generation Z’s environmental consciousness contributes to their entrepreneurial motivations. Additionally, the research explores how the proactive personality trait and entrepreneurial event model interact to predict sustainable entrepreneurial intentions.

The study concludes with policy and educational implications, stressing the importance of integrating sustainability-focused entrepreneurship education and creating supportive environments to foster entrepreneurial traits in Generation Z. By aligning educational practices with Generation Z’s values, societies can empower this generation to lead sustainable entrepreneurial ventures, ultimately contributing to global economic and ecological progress.