An Analytical Examination of Consumer Purchasing Behaviour About Fashion Apparel In Uttar Pradesh.

Abstract

Every country in the world has its own smaller and specialized fashion industry that caters to certain national, regional, cultural, or religious audiences. Most people in the globe today wear according to “world fashion,” and relatively low-cost version of Western apparel, commonly a T-shirt with slacks or a skirt on a mass scale. These sectors function alongside the global fashion industry, but on a smaller and more regional scale. The purpose of this study is to determine how consumers feel about branded clothing. We have gathered 100 people from Ludhiana to complete the questionnaire. We have implemented the relevant statistical tools for data analysis.