The Role of Artificial Intelligence in Enhancing Emotional Intelligence for Strategic Decision-Making: A Study Across Academic Institutions in Punjab

Abstract

This study explores the intricate relationship between Artificial Intelligence (AI), Emotional Intelligence (EI), and decision-making processes in the context of higher education, focusing on selected universities in Punjab.  The study examines how artificial intelligence (AI) tools like natural language processing and predictive analytics are being incorporated into administrative and academic decision-making. It also looks at how emotional intelligence helps people communicate and work together in conflict-free environments. By employing a mixed-methods approach, the study gathered data through surveys, interviews, and case studies involving faculty, students, and administrative staff.  Key findings reveal that AI and EI, when synergized, significantly enhance decision accuracy and emotional sensitivity in academic settings.  The study also identifies challenges such as resistance to AI adoption, ethical concerns, and limited awareness of EI's importance.  Through hybrid models, policy development, and training, the recommendations emphasize the necessity of achieving a balanced integration of AI and EI. Keywords: Artificial Intelligence, Emotional Intelligence, Decision-Making, Higher Education, Academic Administration, Punjab, Synergy, Predictive Analytics, Ethical Considerations, Collaborative Environments.