A Comprehensive Framework for Evaluating Tourism Entrepreneurs’ Performance in India: A Review and Synthesis

Abstract

This research aims to develop and validate an instrument for measuring tourism entrepreneurs' performance in India. A comprehensive literature review was conducted to identify existing scales and instruments used to assess tourism entrepreneurs' performance globally. The identified scales were adapted and modified to suit the Indian context, ensuring content validity and reliability. The adapted instrument was reviewed and validated by thoroughly examining its content and relevance. This research contributes to developing a standardized tool for measuring tourism entrepreneurs' performance in India, addressing the gap in the existing literature. Tourism stakeholders, policymakers, and researchers can use the proposed instrument to evaluate and improve tourism entrepreneurship performance in India. This study's findings have implications for the development of tourism entrepreneurship in India, highlighting the need for context-specific measurement tools. The research's limitations and future research directions are also discussed.