Contribution Of Digital Human Resource Management Towards Organizational Performance

Abstract

Digital technologies are evolving so rapidly that it changed the Human Resource Management (HRM) practices, the DHRM has emerged. Thus, this study explores the contribution of DHRM to organizational performance in the aspect of efficiencies improvement, decision making efficiency, and employee engagement. It identifies the key digital HR tools: artificial intelligence, cloud based HR system, big data, predictive analytics and their influence on talent acquisition, recruiting and selection, training, performance management and employee retention. This paper looks into how digital HR adoption is challenged as well as the opportunities available in it and has been analyzed using empirical evidence and industry case studies. These findings indicate that with DHRM, organisations are more productive, agile and are strategically aligned for HR leading to competitive advantage. Finally, the conclusion state that amalgamation of digital HR technologies plays a key role in dictating organizational success in the existing business reality.