The Role Of Innovation In Enhancing The Competitiveness Of Economic Institutions: A Field Study Of The Souf Flour Company In El-Oued

Abstract

This study aims to highlight the reality of innovation in economic institutions and its impact on enhancing their competitiveness, through a field study at the Souf Flour Company in the state of El Oued. In order to achieve this goal, the descriptive approach was relied upon in the theoretical chapter, where we theoretically addressed innovation and competitiveness, and the analytical approach was also relied upon in the field study, where a questionnaire was distributed to 48 employees in the institutions under study and the SPSS program was relied upon to analyze the results. It was concluded that the employees of the institution under study's evaluation of innovation and competitiveness in their institution is high, and we also concluded that there is a statistically significant impact of innovation in enhancing the competitiveness of the Souf Flour Company in the state of El Oued at the significance level (α≤ 005). In general, we concluded that innovation in general has a great impact on enhancing competitiveness in economic institutions; The study concluded with a set of recommendations, the most important of which are: creating a balance in innovation between different marketing fields and not focusing only on the product despite its importance, developing the skills and capabilities of employees in institutions, especially in the field of artificial intelligence, to enable them to provide more effective innovative ideas, allocating good amounts of money for innovation research and development.