Consumer Awareness Of Skin Type And Cosmetic Product Selection

Abstract

Skin care has become a very important topic in today's time, especially when consumers are showing increasing interest in the use of cosmetics and cosmetic products. Skin type varies for each individual and if the products are not selected accordingly, it can have an adverse effect on the skin. This research paper is based exclusively on secondary sources such as research papers, journals, reports and online databases, in which consumers' awareness related to skin type identification and product selection has been analyzed. The study shows that most consumers are unable to correctly identify the skin type and make decisions in the selection of beauty products under the influence of advertisements or brands. This results in skin problems. The research also revealed that the availability of scientific information, consultation with dermatologists, and the quality of promotional campaigns can influence the decision process of consumers in a positive direction. The aim of this study is to understand what are the trends in consumer behavior through secondary data and what measures are needed to improve them. Finally, this paper presents various strategies and suggestions to promote consumer awareness to select appropriate cosmetic products and improve skin health.