Artificial Intelligence and Business Analytics in India: Current Landscape and Future Prospects

Abstract

India's artificial intelligence (AI) and business analytics ecosystem has experienced rapid growth, driven by technological innovation, government initiatives, and a surge in demand across industries. This article provides a comprehensive analysis of the current state of AI and business analytics in India, examining market size, key growth drivers, sectoral applications, technological trends, and future prospects, using data available up to May 2024. Through a mixed-methods approach combining market data analysis, case studies, and expert interviews, this research illuminates both the quantitative market dynamics and qualitative transformation occurring across India's AI landscape. The findings indicate that India is positioned to become a global AI powerhouse, with projected market growth to USD 28.37 billion by 2030, though significant challenges in talent development, data governance, and ethical implementation must be addressed to realize this potential.