A Study on After –Sales Service in Select Consumer Durable Goods

Abstract

In the marketing of consumer durable goods, service is very important.  An attempt is made to know whether the respondents have satisfied with the after sales service the consumer durable goods. For this purpose, 5 categories are consumer durable goods such as refrigerators, washing machines, vacuum cleaner, mixers and television sets are selected. 

The samples are drawn from Greater Vishakhapatnam.  The size of the sample is restricted to 700.  The elements of after sales includes first time failure, Complaint time, Service at home, Service promptness, service charges and Behaviour of service centres.  It is highlighted that most of the respondents have satisfied after sales service components.