Destination Tourism In Odisha: The Empirical Measures On Tourist Wellness At Destination

Abstract

This article emerges from the analysis of the data corresponding to the tourism activity in the state Odisha and in Golden triangle basically, considering: the arrival of domestic tourists and international visitors, and the arrival of tourists in the coastal region. Subsequently, it is intended to place ecotourism as an option for sustainable development, which helps generate additional income for local communities and contributes to the protection and conservation of natural resources. The analysis of Odisha tourism in the above categories, in addition to the discussion about the criteria and characteristics of destination tourism versus sustainable development, allows us to visualize the potential that this activity poses to emerging economies. The discussion about destination tourism and sustainability shows that there is a mutually beneficial relationship when the community is incorporated in the development of tourism projects, as demonstrated in Odisha. Nonetheless, some challenges are marked in the destinations that has no government support or equitable tourism legislation, in addition to the absence of quality research, can overshadow any potential natural resource to practice destination tourism activities in global markets representing tourism.