Exploring Managerial Drivers Mediating The Relationship Between Green Supply Chain Behaviour And Sustainable Business Performance

Abstract

This research examines the mediating effect of managerial drivers between Green Supply Chain Behaviour (GSCB) and Sustainable Business Performance in the industrial setting of Delhi NCR. Based on data gathered from 400 mid-to-senior-level executives, the research uses Structural Equation Modelling (SEM) to examine the direct and indirect effects of greening practices on sustainability performance. Findings show that although some of the GSCB dimensions have minor direct effects, their effects become strong when mediated by managerial drivers like regulatory pressures, supplier cooperation, competitive rivalry, and internal leadership. The model proves high reliability, validity, and explanatory power, accounting for more than 78% of variance in organizational sustainability. This study emphasizes the significance of incorporating managerial drivers to enhance the potency of green initiatives, providing theoretical contributions and practical implications for companies seeking to consolidate supply chain activities with sustainability objectives in progressively competitive and environmentally aware markets.