“Behavioural Insights into Unified Payment Interface (UPI) Transactions: Linking User Perception and Adoption to Transaction Value”.

Abstract

Now a days digital payments are common, Unified Payment Interface (UPI) is  very popular for handling payments, transferring money, and managing financial activities. As mobile phones are common and digital knowledge is rising in Kerala, it is important to determine why people use UPI transactions regularly. The average payment made through Unified Payment Interface (UPI) each month is an indicator of how much customers use these facilities. This behaviour is influenced by what customers think and how they actually start using the product. Customer adoption is the practice of customers using Unified Payment Interface in their daily payments, and customer perception shows their opinions on how safe, dependable, and easy to use these systems are. Although someone might choose these facilities, its sustained use is determined by how satisfied they are with it. In Kerala, because culture, education, and regional differences affect how people use technology, learning how perception and adaptability affect a person’s payment choices is very important. This study investigates the associations between Unified Payment Interface use, how people perceive the service, and the amount they pay monthly. The insights from the findings are meant to guide better digital payment practices among many different groups.