A survey of the communication strategies of psus in the Indian oil and gas sector: An empirical study

Abstract

The paper is an empirical study that explores communication strategies used by Public Sector Undertakings (PSUs) in the Indian Oil and Gas sector using a mixed-method approach. A structured questionnaire was used to collect data regarding 120 respondents comprising of employees, executives, stakeholders, and consumers through quantitative and qualitative items. The frequency of descriptive and inferential analysis shows that there are strong correlations between communication satisfaction and job roles, and that there are differences in the effectiveness perception among stakeholder groups. The internal consistency was ensured by a reliability test (Cronbachs Alpha = 0.82). The score of Message Clarity Index (MCI) is 3.67 which is moderate clarity. Open-ended responses and their sentiment analysis revealed a mixed perspective where the proportion of people giving positive feedback and negative feedback was equal (37.5). These results indicate that internal communication is not ineffective; however, external communication, especially transparency and responsiveness, has to be improved. The research is summarized with the recommendations to improve the PSU communication with the help of the combined stakeholder engagement and message delivery.