Uncovering The Role Of Electronic Media In Shaping Health And Social Interactions Of Children: Insights From District Firozabad Of Uttar Pradesh

Abstract

Electronic media has become an integral component of daily routines, significantly influencing the lives of modern children. This study, conducted in District Firozabad of Uttar Pradesh, investigates the extensive role electronic media plays in the lives of children and its impact on various aspects of their well-being. This study found that children are introduced to electronic media, especially through television viewership, from a very young age. Spending numerous hours engaged in video games, cartoons, and movies, children often develop addictive behaviors. The study reveals a substantial influence on health of children, as their participation in physical activities reduces due to increased electronic media consumption. Furthermore, the promotion of predominantly unhealthy food choices on electronic media platforms contributes to negative health outcomes. The research also underlines the profound influence of electronic media on the social lives of children, affecting their preferences, demands, and exposure to violence through different media sources. Findings of this study emphasize the significant and multifaceted impact of electronic media on the health, social, and socio-psychological aspects of the lives of children.