Navigating The Employee Landscape At Byju’s: A Comprehensive Satisfaction Assessment

Abstract

From its inception in 2011 to its current struggles in 2023, Byju's, an edtech giant, is the focus of this in-depth case study. In the study of how the company rose to a $22 billion valuation, Byju Raveendran's journey from a teacher to an entrepreneur is explored. Byju encounters legal challenges, consumer complaints, and a significant drop in valuation by 62, resulting in a change in the narrative—7%. Internal employee satisfaction is measured through a qualitative survey based on the level of internal employee satisfaction. There is a correlation between employee sentiment, strategic decisions, and financial outcomes, with only moderate associations according to the results. Regression analyses and reliability statistics enlighten regression analyses and reliability statistics, which illuminate these connections.

The discussion focuses on employee satisfaction, acquisitions, marketing, and recognition of revenue. Short-term crises should be made as transparent as possible, and success should be measured against performance. Recommendations comprise advocating for a positive work environment, rethinking the business model for sustainability, ensuring transparent financial practices, and balancing marketing strategies. Byju’s life is thoroughly analysed in this study, providing valuable insights and practical advice for future endeavours.