Awareness & Impact Of Green Marketing As A Protection Tool For Prevention Of Global Warming- A Study Of Millennials

Abstract

Purpose:Consumers today are more mindful of their influence on the environment because of the impending environmental disaster. As a result, they seek for products by companies who address environmental issues and employ sustainable practises. The global environmental problems of pollution, global warming, forest loss, green cover loss, etc., on the rise, there is a huge danger of a disastrous event.

According to the International Energy Agency, energy-related CO2 emissions reached a record high in 2021, increasing to 36.3 gigatons. The ecological footprint is a measurement of how much energy and other elements of nature are used by people to go about their daily lives. For scientists and academics today, reducing this footprint is a critical subject.

Research Design:It is a descriptive analytical study and sampling design non probability purposive sampling

Originality/Value :The study helps to recognize the green marketing products on prevention of global warming on millennials in India. The descriptive empirical study tries to identify the demographic profile and the reasons for buying the green products and their global warming concerns.

This study on green marketing can help policy makers, business, government, and academicians to advance the consumer consciousness about sustainability and their importance for future generations. The purchasing decisions environmental impact identification helpsto persuade customers to make greener decision choices that could lessen all pollution, and reduce the detrimental environment impact.