Analysis Of Product Supply And Demand Planning For Sustainable Supply Chain : A Study At Petmax Oil Company

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Abdul Rahman S Senathirajah
Muhammad Danial Iqbal Bin Nadzri
Veera Pandiyan Kaliani Sundram
Yoshiki Nakamura
Irwan Ibrahim

Abstract

Purpose – This study aims to measure the level of performance at my department which is responsible for sourcing and procuring products, primary distribution, and establishment of the Product Supply and Demand Planning work process for sustainable supply chain. The goal is to achieve supply sustainability, sustain good performance, have standardized work procedures, and increase efficiency in downstream operations.


Design/Methodology/Approach – The paper presents an overview of the supply chain which includes upstream and downstream. Next, this paper also presents performance measurement and the establishment of the work process using an appropriate method such as benchmarking, standardization of the work process, Key Performance Indicators, and business process management tools to evaluate the level of performance.


Originality/value – The model and source of information gathered for this study are from PETMAX Dagangan Berhad, hence other information to support this study is obtained from journals, research, and articles.

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How to Cite
Abdul Rahman S Senathirajah, Muhammad Danial Iqbal Bin Nadzri, Veera Pandiyan Kaliani Sundram, Yoshiki Nakamura, & Irwan Ibrahim. (2024). Analysis Of Product Supply And Demand Planning For Sustainable Supply Chain : A Study At Petmax Oil Company. Educational Administration: Theory and Practice, 30(5), 2841–2848. https://doi.org/10.53555/kuey.v30i5.3357
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Articles
Author Biographies

Abdul Rahman S Senathirajah

Lecturer, Department of Business and Communications, Faculty of Business and Communications, INTI International University, Malaysia

Muhammad Danial Iqbal Bin Nadzri

Officer, PETMAX Dagangan Berhad, MALAYSIA,

Veera Pandiyan Kaliani Sundram

Lecturer, Department of Technology and Supply Chain Management Studies, Faculty of Business and Management, UiTM Puncak Alam, Selangor, Malaysia

Yoshiki Nakamura

Lecturer, Department of Business Administration, Aoyama Gakuin University, Tokyo, JAPAN.

Irwan Ibrahim

Lecturer, Department Corporate Communications, Malaysia Institute of Transport, Universiti Teknologi MARA, MALAYSIA, Department of Technology and Supply Chain Management Studies, Faculty of Business and Management, UiTM Puncak Alam, Selangor, Malaysia.

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