An Empirical Study On Factors Determining Intention Towards Fast Food Consumption Behavior Among College Students; A Scoping Review

Abstract

The researcher aimed to investigate the factors influencing students' decisions regarding fast food consumption. They conducted surveys to collect data on students' attitudes toward fast food, subjective norms regarding its consumption, perceived behavioral control over their eating habits, and their actual consumption behaviors. Studies were included if they focused on college students, examined factors influencing intention towards fast food consumption, and were published in English. The search identified a total of 15 articles, which were screened based on predefined inclusion criteria. Data were extracted and synthesized to identify key themes and factors influencing intention towards fast food consumption behavior among college students. Preliminary findings suggest that individual factors such as taste preferences, convenience, health beliefs, and attitudes towards fast food play significant roles in shaping students' intentions. Social factors, including peer influence, social norms, and cultural influences, also emerged as important determinants. Additionally, environmental factors such as accessibility, affordability, and availability of fast food options on or near college campuses influence students' intentions. Understanding these factors is essential for developing targeted interventions and promoting healthier dietary choices among college students.