User Experience Design And Its Impact On Human Psychology

Main Article Content

Shahid Ahmad
Ranganath M Singari
S.L. Bhandarkar

Abstract

In the digital age, the discipline of User Experience Design (UXD) has become increasingly important, influencing people's interactions with digital interfaces and goods. This extensive study paper delves into the many dimensions of user experience design (UXD), covering everything from its historical development and foundational ideas like usability, information architecture, visual design, and user-centered design to its significant impact on human psychology. Examining emotions, cognitive load, behaviour, trust, and satisfaction as crucial characteristics touched by UXD, it delves into the psychology of user experiences. Moreover, the research offers perceptive case studies that demonstrate how UXD concepts propel user delight and corporate success in a variety of industries. These case studies include UXD in E-Commerce, Mobile Applications, and Healthcare Technology. Design rules, emotional design, cognitive load reduction, trust enhancement, and loyalty fostering are outlined as practical implications for designers. The study also discusses the difficulties and moral issues that come with user experience design, highlighting the significance of inclusiveness, user privacy, and responsible design methods. Lastly, it explores cutting-edge themes including AI-powered personalization and the moral application of UXD to protect user privacy. This offers a forward-looking viewpoint on how UXD is changing in the digital era and emphasizes its continuing importance. Through an analysis of the convergence of design, psychology, and technology, research demonstrates how UXD influences user cognition, behaviour, and emotions, which in turn affects people and society as a whole.

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How to Cite
Shahid Ahmad, Ranganath M Singari, & S.L. Bhandarkar. (2024). User Experience Design And Its Impact On Human Psychology. Educational Administration: Theory and Practice, 30(5), 4798–4808. https://doi.org/10.53555/kuey.v30i5.3702
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Articles
Author Biographies

Shahid Ahmad

Department of Design, Delhi Technological University, Delhi, India, https://orcid.org/0000-0001-9137-4566

Ranganath M Singari

Department of Design, Delhi Technological University, Delhi, India,  https://orcid.org/0000-0001-9137-4566

S.L. Bhandarkar

Guru Gobind Singh Indraprastha University, Delhi, India