ARTIFICIAL INTELLIGENCE SYSTEMS – THE LONGA MANUS OF MANAGERS

Abstract

The revolutionary phenomenon of artificial intelligence is a reality that permeates all areas of knowledge and all sectors of activity. Commercial management is one of the activities that can benefit most from the use of artificial intelligence systems and, therefore, managers increasingly need to know this phenomenon very well, both from a technical and operational point of view. If the advantages are obvious: i) enormous analysis capacity; ii) fast operations; iii) objective decisions; iv) comparative data analysis; v) risk prediction; vi) proposals for complete and targeted solutions, among many others, we cannot neglect the lack of risk and responsibility for the manager who, based on solutions indicated by artificial intelligence systems, makes decisions that, among others, may involve risk and losses for society or, even, calling into question certain legal principles and values. This article intends, albeit in a very general way, to point out the main legal challenges to these decisions which, despite being based on artificial intelligence systems, have managers as their sole authors. This will have to be the case, at least, until the replacement of the human manager by the cyber manager.